

Diction
Keats repeats the word ‘sorrow’ to emphasise the theme. The reader is forced to dwell on the theme of melancholy.
Imagery & Personification
Keats personifies ‘Beauty’ and a variety of emotions and traits. The use of capital letters in the words ‘Beauty’, ‘Joy’, ‘Pleasure’, ‘Delight’, and ‘Melancholy’ is used to create this type of imagery. It is through this personification that the poet develops the idea that beauty never lasts (‘beauty that must die’).
Simile
The simile ‘like a weeping cloud’ is used to show how suddenly the emotion of sadness may set in.

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